Reflexion is the world's first portable neuro training service that helps you win more, recover faster, and achieve remarkable athletic milestones. Neuro-fitness training or cognitive training is a new and fast growing trend in the sports industry. in short, it is presented as a computer based game that collects neurocognitive data that helps improve decision making, peripheral vision, reaction time and overall helps improve cognitive performance.
We conducted an external analysis including technological advancements, demographic and socio-cultural trends, analysis of our buyers, legal/regulatory and political trends, and competitive trends.
We also conducted an internal analysis including a company description, and management, product, marketing, sales, channel, manufacturing, and research and development analyses.
We then conducted a more in-depth competitive analysis and a SWOT analysis. We identified our target market and their wants and needs as well as developed a psychographic description and buyer persona.
Our value proposition:
"Enhance your competitive edge through visual and cognitive training with our data driven solutions."
We then moved on to our marketing objectives, measures, and strategies.
Our first marketing objective was to build awareness.
To help increase followers and engagement, we focused on creating creative and engaging content ideas. Creating online campaigns through Facebook Ads manager enabled us to measure, analyze and track the source of traffic coming through the ads.
After developing a unified brand identity to personify our campaign, we then worked on increasing consumer engagement by featuring influencers, educating our followers on the importance of the technology, hosting social media contests and offering free merchandise, and highlighting customer testimonials.
Our second objective was to increase qualified leads.
One of Reflexion’s biggest challenges has been getting qualified leads to fill out the contact form and information sheet. In a two month period, Reflexion’s website had 11,038 visitors but only two forms were filled out.
We identified many necessary website changes to make their message more clear to customers. We also came up with strategies to improve their SEO and educate the athletic industry on this new technology.
Lastly, we developed an implementation plan for our strategies.
